Privacy policy

PRIVACY POLICY
Last updated: December 17, 2025

Magic Pet is operated by MAE (the “Company”, “we”, “us”, or “our”). We operate this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). Magic Pet is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1) PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information,” we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you or another person. Personal information does not include information that is collected anonymously or has been de-identified so it cannot reasonably be linked to you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information (including inferences drawn from this personal information, where permitted by law):

• Contact details: name, email address, phone number, billing address, shipping address.
• Order and transaction details: items viewed, added to cart, purchased, returned, exchanged, cancelled; order history; customer service history.
• Payment information: payment method details and payment confirmations (note: payment card details are typically processed by Shopify and/or our payment processors; we do not receive full payment card numbers in all cases).
• Account information: username, password, preferences, and settings (if you create an account).
• Communications: information you provide when you contact us (e.g., customer support inquiries).
• Device and network information: IP address, device identifiers, browser type, network connection information.
• Usage information: how you interact with and navigate the Services, including log data and analytics events.
• Cookies and similar technologies: information collected via cookies, pixels, SDKs, and similar technologies, where used.

2) SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

• Directly from you (for example, when you place an order, create an account, sign up for marketing, contact us, or otherwise provide information).
• Automatically through the Services (for example, from your device when you browse our site, through cookies and similar technologies).
• From Shopify and service providers (for example, when they provide hosting, process payments, deliver analytics, provide customer support tools, fraud prevention, fulfillment, shipping, or other services on our behalf).
• From partners or other third parties (for example, advertising partners, where you interact with our ads or where permitted by law).

3) HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with the Services, we may use personal information for the following purposes:

A. Provide, Tailor, and Improve the Services
• Process payments and complete transactions.
• Fulfill, ship, and deliver orders.
• Provide order updates, transactional messages, and customer support.
• Maintain and manage your account (if you create one).
• Facilitate returns, exchanges, refunds, or cancellations.
• Remember your preferences and improve the shopping experience.
• Troubleshoot, analyze performance, and improve the Services.

B. Marketing and Advertising
• Send marketing communications by email, text message, or other channels (where permitted and, where required, with your consent).
• Show you advertisements on the Services and on other websites/apps, including interest-based advertising, where permitted by law.
• Measure the effectiveness of our marketing and advertising.

C. Security and Fraud Prevention
• Authenticate your account and protect transactions.
• Detect, investigate, and help prevent potentially fraudulent, illegal, unsafe, or malicious activity.
• Protect our customers, our business, and the integrity of the Services.

D. Communicating with You
• Respond to your requests and inquiries.
• Provide customer support and maintain our business relationship with you.

E. Legal Reasons
• Comply with applicable laws and regulations.
• Respond to lawful requests by public authorities, including law enforcement requirements.
• Establish, exercise, or defend legal claims, and enforce our terms and policies.

4) LEGAL BASES FOR PROCESSING (EEA/UK, WHERE APPLICABLE)

Where the GDPR or similar laws apply, we rely on one or more of the following legal bases:
• Contract: to provide the Services and perform our contract with you (e.g., fulfill orders).
• Legitimate interests: to operate, improve, and secure our business and Services (e.g., fraud prevention, analytics), balanced against your rights.
• Consent: where required (e.g., certain marketing communications and certain cookies/trackers).
• Legal obligation: to comply with applicable laws (e.g., recordkeeping, tax, regulatory obligations).

5) HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:

• Shopify and service providers: companies that provide services on our behalf, such as website hosting, payments, analytics, customer support tools, cloud storage, fulfillment, and shipping.
• Advertising and marketing partners: to provide marketing services and show advertisements, including interest-based advertising, where permitted by law.
• With your direction or consent: when you request or authorize us to share information (for example, to ship products, or when you use social media widgets or integrations).
• Affiliates: within our corporate group (if applicable).
• Business transactions: in connection with an actual or contemplated merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.
• Legal compliance and protection: to comply with law, respond to legal process, or protect the rights, property, or safety of MAE, Magic Pet, our customers, or others.

6) SHOPIFY AND THE “RELATIONSHIP WITH SHOPIFY”

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve Shopify’s services and the Services. Information you submit to the Services may be transmitted to and shared with Shopify and certain third parties (including in countries other than where you live) to provide the Services, process transactions, and improve platform functionality.

In addition, Shopify may offer features that use data from your interactions with our store and with other merchants on Shopify (for example, certain network intelligence or advertising-related features, where enabled). In those cases, Shopify may process personal information for those purposes.

To learn more about how Shopify uses personal information and what choices may be available to you, visit:
• Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy/consumers
• Shopify Privacy Portal: https://privacy.shopify.com/en

7) COOKIES, TRACKING TECHNOLOGIES, AND ANALYTICS

We and our service providers (including Shopify) may use cookies and similar technologies (such as pixels and SDKs) to operate the Services, remember your preferences, run analytics, and deliver and measure advertising.

You can control cookies through your browser settings and other tools. Where required by applicable law, we will request your consent for certain cookies/trackers and provide options to manage your preferences.

8) INTEREST-BASED ADVERTISING, “SALE/SHARING,” AND GLOBAL PRIVACY CONTROL (WHERE APPLICABLE)

Depending on where you live, you may have the right to opt out of certain uses of personal information for interest-based advertising, and/or to opt out of “sale” or “sharing” of personal information as defined under applicable privacy laws.

• Shopify Privacy Portal (Shopify platform-related opt-outs): https://privacy.shopify.com/en

Global Privacy Control (GPC):
If you visit our site with the Global Privacy Control opt-out preference signal enabled, we will treat this signal as a request to opt out of certain targeted advertising and related “sale/sharing” uses for that browser/device, where required by applicable law.
Learn more about GPC: https://globalprivacycontrol.org/

Other than GPC, we do not respond to all “Do Not Track” signals, as different jurisdictions and browsers implement them differently.

9) THIRD-PARTY WEBSITES AND LINKS

The Services may include links to third-party websites or online platforms. If you follow a third-party link, you should review the third party’s privacy policy and terms. We are not responsible for the privacy or security practices of third parties, and information you share on public or semi-public forums (including social media) may be visible to others.

10) CHILDREN’S DATA

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.

11) SECURITY AND RETENTION

No security measures are perfect. We cannot guarantee absolute security, and information you transmit to us may not be secure while in transit. Please avoid sending highly sensitive information via unsecured channels.

We retain personal information for as long as necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain your account (if applicable), comply with legal obligations, resolve disputes, enforce agreements, and protect our business.

12) YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the following rights, subject to applicable laws and exceptions:

• Right to Access / Know: request access to the personal information we hold about you.
• Right to Delete: request deletion of personal information we maintain about you.
• Right to Correct: request correction of inaccurate personal information.
• Right of Portability: request a copy of your personal information or that we transfer it to a third party, where applicable.
• Right to Opt Out of Targeted Advertising / “Sale” / “Sharing”: request that we stop certain uses for targeted advertising as defined by applicable law.
• Objection / Restriction (EEA/UK): object to or request restriction of certain processing.
• Withdrawal of Consent (EEA/UK): withdraw consent where we rely on consent (this does not affect earlier processing).

Marketing preferences:
You can opt out of marketing emails at any time by using the unsubscribe link in our emails. If you opt out, we may still send non-promotional messages (for example, order confirmations and account-related notices).

Identity verification:
We may need to verify your identity before responding to certain requests. We will not discriminate against you for exercising your rights.

Authorized agents:
Where permitted by law, you may use an authorized agent to submit a request on your behalf, subject to verification and proof of authorization.

13) COMPLAINTS (EEA/UK, WHERE APPLICABLE)

If you have a complaint about our processing of your personal information, please contact us. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available here:
https://edpb.europa.eu/about-edpb/about-edpb/members_en

14) INTERNATIONAL TRANSFERS

We may transfer, store, and process your personal information outside your country of residence. If you are located in the EEA or the UK and we transfer personal information to countries that do not provide an adequate level of protection, we will rely on recognized transfer mechanisms such as Standard Contractual Clauses or other lawful mechanisms, as applicable.

15) CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the updated Privacy Policy on this website and update the “Last updated” date.

16) CONTACT

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, please contact us:

Email: support@themagicpet.com
Mail: Mohammed - Amine EL MZOUTI (Magic Pet), 326 Avenue Georges Clemenceau, Villennes-sur-Seine, 78670, FR

For the purposes of applicable data protection laws, Mohammed - Amine EL MZOUTI (operating Magic Pet) is the data controller of your personal information.